It’s about uncovering the meaning of your business, what you stand for, and what message you NEED to share.
This frustrates many people because it provides more questions than answers, but that’s the point of this post. It’s to get you thinking and ask questions you might otherwise overlook.
There isn’t an out-of-the-box solution and it isn’t easy, but there is a bright side to all of this:
YOU know your business better than anyone.
YOU understand your customers better than most.
YOU know what you’re truly about.

Cox Media Group

2018-02-22T12:39:07-05:00

 • Maintained relations with customers by organizing and developing specific customer- relations programs• Provided short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.• Influenced present and future Marketing Strategies by determining and evaluating current and future market trends.• Developed new uses for existing products by analyzing [...]

Beatgasm – Max Media – Guggenheim

2017-07-13T18:49:41-05:00

• Contributed to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives.• Contributed to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and [...]

MD LIVE

2019-02-18T14:42:11-05:00

  Boost website traffic by creating an integrated social media strategy Cultivated and managed relationships with key clients, vendors and community partners Worked closely with clients to identify their needs and challenges and provide solutions-oriented campaign themes Managed website, app design and marketing strategy for multiple clients

Cox Media Group

2017-07-13T18:50:36-05:00

  Insured marketing strategies were aligned with the product on air. Developed and executed concepts that generated profits from current and new clients. Developed and executed successful digital content strategies. Key in the implementation and optimization of website databases and social media.

Adams Mark Hotel

2017-07-13T18:51:06-05:00

Direct a strategic and comprehensive group sales effort to maximize group rooms, food, beverage, DMC and other sales revenue production goals. Regularly evaluate future or advanced performance or process issues relating to group/local catering/golf outing booking pace, backlog, reservations pace, rate yielding or conversion in an effort to identify any future revenue and performance shortfalls [...]

Disney Cruise Lines

2017-07-13T18:48:27-05:00

Implemented direct strategies using this business intelligence to positively affect cast members and Guest. Evaluated training and development needs of the team and recommend and provide appropriate training tools to mentor each direct report to achieve their professional goals through these programs. Identified qualified external/internal sales and marketing professionals, and maintain talent bank of names [...]