Beatgasm – Max Media – Guggenheim 2017-07-13T18:49:41+00:00

Project Description

• Contributed to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives.• Contributed to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives.• Obtained market share by developing marketing plans and programs for each product; directing promotional support.•     Developed and oversaw the execution of the brand’s marketing by creating ground breaking activations that pushed the app downloads as well as created brand awareness.• Oversaw and led a team of developers to ensure the platform was being created and developed accurately for the algorithmic engine that made the app very specific and accurate to the genres.• Managed a large team of programmers, curators, graphic designers and activations team.• Manage the all digital content initiatives.

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Erik Resume