Marketing isn’t just about trying to build sales; it’s about building relationships that cultivate loyalty. The result may yield more sales, but clients and customers want authenticity in their business relationships and a smart marketing strategy can be the difference between solidifying customer relationships or losing them. Many times the first step for a business leader is knowing where to start.
Thru Social Media and other Internet tools, marketing dollars can be stretched to maximize ROI. With simple analytics, businesses can collect useful data about clients and their needs and uncover patterns of behavior that can hone marketing efforts over time.
Develop marketing strategy by studying indicators; tracking changes in supply and demand; identifying customers and their current and future needs; monitoring the competition.
Plan and execute all web, marketing database, email, social media and display advertising campaigns. Design, build and maintain social media presence. Measure and report performance of all digital marketing campaigns, and assess against goals ROI. Identify trends and insights, and optimize spend and performance based on the insights. Brainstorm new and creative growth strategies. Plan, execute, and measure experiments and conversion tests. Collaborate with internal teams to create landing pages and optimize user experience. Evaluate emerging technologies. Provide thought leadership and perspective when needed are all key elements in Digital Marketing.
Having a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution is the key. Work with supporting team and vendors to launch campaigns on time and on budget.